Numero 3 : Rockefeller's Horizontal Integration vs Vertical Integration

   John D. Rockefeller was born in New York in 1839. He was the man who perfected the oil industry. Though he did not strike the oil, he found the ways to use it. He had a rail line that went from Cleveland, OH to the Pennsylvania Oil Fields in 1863. His company was called "Standard Oil of Ohio". Rockefeller found ways to be more successful than others. The idea of horizontal integration over vertical integration was favored by Rockefeller.

   Horizontal integration is a type of ownership and strategy used by a business or corporation that tries to sell a type of product in numerous markets. Rockefeller used and bought out several competitors eventually leading to a monopoly.

   Vertical integration is more of a streamline progress. This is where someone owns the distributor and the manufacturer. You own everything so you don't need to go through others. It is contrasted with Horizontal integration but is different in a very important way. Vertical integration still has competitors. Horizontal integration takes the competitors away by buying them out.

   I feel like Rockefeller was scared of the competition, so he found ways to get rid of them. This was a successful way to earn more money. It was also a way to dominate many industries at one time. Rockefeller created a successful monopoly.